How to protest or raise community awareness in style (Cause Marketing)
Ponder this … think about your average protester or person struggling to raise awareness about a community issue, what would they look like … what did you come up with?…
Browsing: Marketing
Thought plagerism dressed up as Inspiration (A personal branding lesson)
In life you often encounter what can best be described as fine lines. Those times when life asks you to stop for a moment, and consider your actions. Sure going…
Market Segmentation on Ice #2 (Fremantle Winter Festival)
Next came …The you’re never too young or too little especially when mum is just infront of you© The Ponder RoomThe oblivious duelling photographers …with eyes in the back of…
Market Segmentation on Ice (Fremantle Winter Festival)
In marketing and consumer psychology we’re often asked to segment markets for clients. A recent trip to the 2012 Winter Festival in Fremantle had me pondering some rarely seen segments,…
Beachside House for sale … free milk
Things I know …. (1) The global housing market has been down of late (2) Way out West in W.A. our isolation means we often do things differently and don’t conform to normal…
Picasso, by george she’s got it! (New York MoMA at AGWA, Film Festival)
I’ve never been to an Art Gallery Film Festival before but hey, if I can watch a film on a rooftop why not in a gallery foyer. This week I…
Signs an artist has made it (New York MoMa at AGWA: Film Festival)
The other night I went to the Art Gallery WA for a sneak peek of the Picasso to Warhol: Fourteen Modern Masters, Film Festival. The first movie put on by the…
Revealing Marketing: judging a mug by its cover
For some unknown reason I’ve always had a passion for packaging. When friends were stocking up on shoes I’d swoon over an usually packaged kitchen gadget, often giving the unopened box…
Milestone Marketing warning for young marketers
So you’ve been asked to develop of a new marketing strategy, but for some reason all the creative nerve endings in your brain appear to have retracted like a snail…
Perth has stolen the heart of New York (AGWA Manhattan-style bar)
This morning I was summoned to the Art Gallery of Western Australia (AGWA) which I must admit wasn’t a top priority having had a particularly big weekend. Besides in terms…
When residents design the city. Part 4 Night Life (Home Sweet Home)
…marketing had however made it to …Drunken Dans, complete with signage, a cork (or is that an advertising balloon) on the roof and a drive-through section.The Ponder RoomHowever The Tuck Inn…
When residents design the city. Part 3 Night life (Home Sweet Home)
… perhaps the unicorn ride home came after an evening at the pub, or ….The Ponder Roomor the ‘Night Club’ although it seems to have it’s own transport system on…
When residents design the city. Part 2 Transport (Home Sweet Home)
A public transport system … beautifully marketed as Unicorns …Oh come on who hasn’t found themselves waiting in a Perth taxi queue dreaming of a white unicorn transporting them home …. or…
When residents design the city. Part 1 (Home Sweet Home)
Stop Press: Okay this psychic blogging is getting a tad creepy now. I wrote this post very late on Friday night and scheduled it to appear 9am Monday. After reading…
You know you’re in Byron Bay when…..(part 2)
The notion of a Pop Up Concept Store takes on a totally new meaning. It looked pretty popular but I did ponder about the change rooms. © The Ponder Room…
Lunch with a side order of guilt (Lentil As Anything, St Kilda)
While in St Kilda I came across a great little strip of shops on Blessington Street. One of them, Lentil As Anything, was a non-profit vegetarian restaurant with a difference.©…
Working Bunnies….really? (Segmentation gone too far)
While walking around the supermarket I came across another stand. Is it just me, or does this one seem a bit well….wrong. The sign read Working Bunnies…..really? © The Ponder RoomI stood…
Happy segmented Easter especially to the Easter disadvantaged (Vegan, Lactose Intolerant)
If I’ve learnt nothing else in my 25 years working in consumer psychology I’ve learnt that society insists on segmenting itself over, and over, and over, again. Not a bad…
