The planets align for the Beaufort Street Festival 2013
The Beaufort Street Festival continues to be one of the best examples of Creating Communities around. Now in it’s fourth year it still amazes me that this massive event is put…
Browsing: Marketing
The mother of all beach BBQ’s (Dreaming big at the Margaret River Gourmet Festival 2013)
The invites have gone out, the steaks and snaggers bought, and the BBQ’s cranked up, you’re all set for this years BBQ season. Spare a thought then for Naomi the organiser…
All roads lead to the town of … Hot Dogs! (A brilliant marketing idea)
I’ve done a lot of driving in my time, from city centres to far off gravel roads, but I’ve never seen a road sign like this. Looking every bit like…
Buying on an iPhone uncovers the Research Gene
Working in research has a myriad of benefits. Like helping design a new product that actually makes it to market, refining an ad before it goes on air, or providing…
9 restaurant marketing lessons learnt at Jamie’s Italian Perth
Last week I went into the city for a meeting, and as luck would have it, the end of the meeting coincided with the opening of Jamie’s Italian restaurant… I…
New free Apps to help quit smoking (Inside the World No Tobacco Day Campaign)
As you’ll no doubt know today is World No Tobacco Day. Over the years Quit campaigns have won numerous awards, and with that in mind I thought some of you…
A Seven Step Sales Approach to Mother’s Day
Last Friday and Saturday I found myself ensconced at the National Achievers Congress 2013, listening to the likes of Richard Branson, and The Apprentice’s Mark Bouris, fascinating speakers. Supporting them…
Can you keep a secret? (PostSecret in Australia)
Have you ever been told a secret, a really big secret? How’d you go, how long did you keep it, a day, a month, a year? What impact did keeping…
So you want to start a small business? (Surfing movie Drift premiers in Perth)
Time to reminisce about living in a country town where the streets are wide, the traffic non-existent, and there isn’t a franchised coffee shop or restaurant logo in sight. Simpler…
How good are you with a drill? (Vhils, Norfolk Hotel, Fremantle)
Really, that good? Okay then, how’d you like to have a go at turning the west side wall of a beautiful old Fremantle building into a massive piece of art then ……
One stop comestic surgery
First there was rhinoplasty then breast implants and a few years ago, thanks to an insane twist of fate that saw me judging body building competitions, I witnessed several massive…
Peacocks steal the show as UWA turns 100 (part 2)
Part of the UWA celebrations included the immortalisation of the peacocks. For anyone who studied there, especially in the Arts building, you’ll recall many a lecture being interrupted by their…
Darleks sneek in as UWA turns 100 (part 1)
If you’ve been around for 100 years you deserve a bit of a fuss don’t you? Well the University of WA (UWA) certainly got that last night, even the Doctor…
Why taking a moment is important (Japan earthquake x 2)
Life’s fast, and getting faster. This was no more evident during the Beaufort Street Festival where standing still proved somewhat problematic, as the crowd surged on to secure a spot…
What makes being a craft stallholder enjoyable (Subiaco Craft Fair)
Next time you’ve wandering around a craft fair looking at the plethora of locally made produce, spare a thought for the people behind the scenes who help make it all…
Why your next book title should include the word ‘Smith’
Professional etiquette dictates the passing over of business cards at the commencement of any first time encounter. The other day this incidental action left me pondering four marketing lessons, that…
New Market Segment uncovered, Perth Fashion Festival style (One Fell Swoop VIP Opening)
As all professional marketers know, these days good market segmentation is critical to the success of a campaign. Increasingly restrictive marketing budgets mean you simply cannot be all things to…
How 3 letters and a chair can help your marketing (Win a VIP pass to Fashionably Loud)
Sometimes all it takes is just three little letters, arranged in the right order, and an empty chair, to spark consumer desire … Imagine sitting front and centre at Fashionably Loud, the…
