A very unique Tuck Shop (Four Unique Selling Points)
I’ve driven past the Tuck Shop Café in Northbridge many times and vowed to go in one day. Finally the day came and inside I found something completely unlike any Tuck…
Browsing: Marketing
Bone Health Tips from Susie Burrell (SCREAM for Halloween part 2)
Following on from Monday’s post, as part of Osteoporosis Australia’s Scream for Halloween campaign, dietician Susie Burrell looked at ways to improve bone health as you age. I thought it…
How a simple Halloween marketing idea can help save lives (SCREAM for Halloween part 1)
Halloween, when having cobwebs on your ceiling isn’t a sin. I’m always on the lookout for good marketing ideas, especially those that address social issues and help people live better…
10 tips for successful event planning (High Tea Party part 2)
Following on from the earlier post about The High Tea Party, here are ten tips I gleaned while chatting to organiser Alison Dean about the upcoming event in Perth. For Part 1…
How a simple tea party idea became a national success (The High Tea Party)
Have you ever invited friends around for a tea party? Yes? So you know what’s involved … the sandwiches have to be made (no crusts), champers put on ice, children…
Chef movie dishes up food, marketing and life lessons
Hot on the heels of Perth’s Food Truck Rumble, Chef the movie performs the neat trick of being on trend, educational, and thoroughly entertaining while a providing commentary about social…
PR lesson learnt at Taste of Perth 2014
Over the weekend Perth held its first Taste Festival which saw 10 pop-up restaurants descend on Langley Park. The first of any event is tough to judge. Sure, if no…
10 strategies to help you survive Taste of Perth 2014
Consumers are notoriously bad when it comes to having too much choice, they tend to oscillate between grabbing one of everything, or standing motionless like a deer in headlights. So…
Anzac Day 2014 new community involvement strategy
‘Let silent contemplation be your offering’. These are the words around the external flame in Kings Park, the site of the first dawn service ever held in Australia. Kings Park…
How can a wrestler and a bucket help market cupcakes? (Perth Food Truck Rumble 2014: Eating Competition)
During Perth’s inaugural Food Truck Rumble, Kustom Cupcakes applied an old world marketing strategy to draw attention to their delicate morsels. This involved thirty six cupcakes, six willing victims, I mean…
How many chickens does it take to make a Food Truck Rumble? (10 marketing strategies that draw customers to your truck)
When I heard Perth was holding its first Food Truck Rumble as part of the Eat Drink Perth festival, I pondered why ‘Rumble’? Having been to the event I now know…
Sensory overload bucks the trend at Full Moon Thai Restaurant
The minute you step foot into the Full Moon Thai Restaurant all your senses kick in and they don’t stop until it’s time to leave. Normally such a heightened level of clutter would leave consumers feeling…
Hidden Spaces #4: How small can a cafe be? (Crib Lane)
Can a café be too small? This was what I was pondering after spying a sign for Crib Lane. A wonderful café hidden away in a skinny laneway.Crib Lane ©…
When is a manicure not a manicure? (Marketing to Men)
Sex Sells, or so the saying goes, but how do you sell to the sexes? More specifically, how do you market to men? Wandering around Perth CBD last week I…
Branding: A cheap effective way to show community support
Let’s say you run a small to medium business and being a good business person you know the value of garnering community support, but how do you do it? It’s…
10 more things I learnt from Darren Rowse Problogger Perth Seminar
Last weekend blogging guru Darren Rowse ventured over to Western Australia to present the inaugural Problogger event. The chance to sit at the feet of someone who’s been blogging for…
What happens when you have a consistent marketing theme? (Fringe World Festival 2014)
There comes a time at any festival when you have to eat. Usually this means schlepping off to the same old brand named food van, you know the ones. Not so…
How to get your man to counselling/Fords new 4wd 4 seater mobile counselling service
Last week this sight left me pondering many things … Fords new mobile counselling convertible © The Ponder RoomMaybe its the new ‘counselling on the go’ service, specially designed for…
