Six tips for successful career shifts (Monster Alphabets at PFF)
Like a lot of uni students of a certain age, I have fond memories of unwinding after a day of intense pondering, with a late afternoon episode of Sesame Street…
Browsing: Consumer Psychology
You never know when someone’s watching (Telstra Business Women’s Awards)
A few weeks ago I was given a reminder that you never know when someone might be watching. Thankfully they must have been looking at the right time, and not…
How to protest or raise community awareness in style (Cause Marketing)
Ponder this … think about your average protester or person struggling to raise awareness about a community issue, what would they look like … what did you come up with?…
Thought plagerism dressed up as Inspiration (A personal branding lesson)
In life you often encounter what can best be described as fine lines. Those times when life asks you to stop for a moment, and consider your actions. Sure going…
Market Segmentation on Ice #3 (Fremantle Winter Festival)
While at the 2012 Fremantle Winter Festival I also pondered how much people changed when they stepped on the ice. The ice really leveled things out, and it was wonderful to…
Market Segmentation on Ice #2 (Fremantle Winter Festival)
Next came …The you’re never too young or too little especially when mum is just infront of you© The Ponder RoomThe oblivious duelling photographers …with eyes in the back of…
Market Segmentation on Ice (Fremantle Winter Festival)
In marketing and consumer psychology we’re often asked to segment markets for clients. A recent trip to the 2012 Winter Festival in Fremantle had me pondering some rarely seen segments,…
Revealing Marketing: judging a mug by its cover
For some unknown reason I’ve always had a passion for packaging. When friends were stocking up on shoes I’d swoon over an usually packaged kitchen gadget, often giving the unopened box…
Hand, Sand & Soul (Sand Art by Ilana Yahav)
One of the aims of The Ponder Room is to profile inspirational people who enhance our world. On that note it’s great to see both James Foley and Lincoln Fenner…
A momentary peek into the celebrity lifestyle
The other night I went out with three female friends to celebrate their birthdays. While I anticipated an evening of lashings of fluid, exquisite food and infinite chatter, I hadn’t…
When residents design the city Part 6: Chaos
Meanwhile back at the Home Sweet Home charity design project things were getting more and more complicated …The animals had taken to grazing on the roof of the Butchers shop…
Milestone Marketing warning for young marketers
So you’ve been asked to develop of a new marketing strategy, but for some reason all the creative nerve endings in your brain appear to have retracted like a snail…
Magnetic domes stubbled not smooth
The other night I once again fell victim to the attraction of the dome, particularly humanoid dome-like shapes. When in the vicinity of a human dome my right arm moves…
When residents design the city Part 5 Neighbours (Home Sweet Home)
Back in the daylight hours, I was reminded that while we may try to be the rulers of our own domain, we have no control over what our neighbours do, or who they invite…
When residents design the city. Part 4 Night Life (Home Sweet Home)
…marketing had however made it to …Drunken Dans, complete with signage, a cork (or is that an advertising balloon) on the roof and a drive-through section.The Ponder RoomHowever The Tuck Inn…
When residents design the city. Part 3 Night life (Home Sweet Home)
… perhaps the unicorn ride home came after an evening at the pub, or ….The Ponder Roomor the ‘Night Club’ although it seems to have it’s own transport system on…
When residents design the city. Part 2 Transport (Home Sweet Home)
A public transport system … beautifully marketed as Unicorns …Oh come on who hasn’t found themselves waiting in a Perth taxi queue dreaming of a white unicorn transporting them home …. or…
When residents design the city. Part 1 (Home Sweet Home)
Stop Press: Okay this psychic blogging is getting a tad creepy now. I wrote this post very late on Friday night and scheduled it to appear 9am Monday. After reading…
