New free Apps to help quit smoking (Inside the World No Tobacco Day Campaign)
As you’ll no doubt know today is World No Tobacco Day. Over the years Quit campaigns have won numerous awards, and with that in mind I thought some of you…
Browsing: Consumer Psychology
Can you keep a secret? (PostSecret in Australia)
Have you ever been told a secret, a really big secret? How’d you go, how long did you keep it, a day, a month, a year? What impact did keeping…
Stimulation for the Soul (WA Consumer Protection Awards 2013)
A couple of weeks ago I was lucky enough to attend the 2013 Western Australian Consumer Protection Awards at The University Club of WA. The awards recognise the courage, tenacity…
Surprising find in the back streets (Piccolo’s Corner)
For many years now I’ve coveted the corner store and I’m not alone. In more and more of the community research projects I get involved in, the findings highlight society’s hankering…
Darleks sneek in as UWA turns 100 (part 1)
If you’ve been around for 100 years you deserve a bit of a fuss don’t you? Well the University of WA (UWA) certainly got that last night, even the Doctor…
Do you need a beachside mansion to be happy? (Australia Day 2013)
For many years now a question has plagued me … usually the question arises when I’m driving up the scenic West Coast Highway. To my left is an endlessly brilliant…
Five tips to help supersize your goals (Charley Boorman rides on … in Aus)
By now you may have already started setting your goals for 2013. Naturally there’s the usual lose weight, give up something, be a kinder person etc. But what if you…
Why taking a moment is important (Japan earthquake x 2)
Life’s fast, and getting faster. This was no more evident during the Beaufort Street Festival where standing still proved somewhat problematic, as the crowd surged on to secure a spot…
Making Parking Machines Cactus (Beaufort Street Festival #3)
With more and more people arriving in our fair state every day, we’re all well aware of the population explosion. You only have to attempt driving through Leederville during peak…
When the other C word goes mainstream (Beaufort Street Festival injects community spirit)
For the past 15 years at least, I’ve been hearing the c word uttered more and more often in surveys. It used to be whispered by a small group of…
Peeking inside an Icon (Andy Warhol at AGWA)
The second part of the Picasso to Warhol Film Festival closing party saw the former director of AGWA Alan Dodge AM, provide insights into Andy Warhol, his art and life.…
Can street parades aid mental health (Pride Parade Perth 2012)
There are several reasons why I love a street parade but reviewing these photos from the 2012 Perth Pride Parade, I realised it comes down to three things. The…
Does old technology still have a place? (2012 Pride Parade Perth)
In these days of shrinking appliances where encyclopaedias have been condensed into eBooks and family medical records into Apps, it’s interesting to ponder whether there’s still a place for old…
What’s in a name? (Name testing a new product)
When a new bundle of joy wriggles into the world everyone’s a twitter about the number of fingers, toes, the weight and … the name. Whether the parents decide on…
The four p’s re-visited for design (Martini & Co at PFF)
No doubt you’ve heard of the four P’s of marketing, or are there six now? No hang on I think they got cut back to four again … oh I…
The cost of ambition and success (THE WORDS movie)
After years of writing attempts and a mammoth rejection file, what would you do if … you stumbled across an old sachet in an antique store, inside it was a…
New Market Segment uncovered, Perth Fashion Festival style (One Fell Swoop VIP Opening)
As all professional marketers know, these days good market segmentation is critical to the success of a campaign. Increasingly restrictive marketing budgets mean you simply cannot be all things to…
How 3 letters and a chair can help your marketing (Win a VIP pass to Fashionably Loud)
Sometimes all it takes is just three little letters, arranged in the right order, and an empty chair, to spark consumer desire … Imagine sitting front and centre at Fashionably Loud, the…
