When is a manicure not a manicure? (Marketing to Men)
Sex Sells, or so the saying goes, but how do you sell to the sexes? More specifically, how do you market to men? Wandering around Perth CBD last week I…
Browsing: Consumer Psychology
Taking things for granted in Sydney
I’ll start this post with a quick apology to regular readers who may have noticed that I was missing in action last week, but I have a very good excuse ……
Branding: A cheap effective way to show community support
Let’s say you run a small to medium business and being a good business person you know the value of garnering community support, but how do you do it? It’s…
What happens when you have a consistent marketing theme? (Fringe World Festival 2014)
There comes a time at any festival when you have to eat. Usually this means schlepping off to the same old brand named food van, you know the ones. Not so…
How to get your man to counselling/Fords new 4wd 4 seater mobile counselling service
Last week this sight left me pondering many things … Fords new mobile counselling convertible © The Ponder RoomMaybe its the new ‘counselling on the go’ service, specially designed for…
How an ancient craft can bring nature into your home
Innercity life brings both rewards and pitfalls. One problem can be the lack of green space, which as we know, can sap our positive outlook. In the 1980’s it was all…
Next time you go out for the Milk and Paper (Creating Community spirit)
Research continues to show that consumers hanker for a strong sense of community, a time when they could wander down to the corner store and chat to the owner, while picking…
The planets align for the Beaufort Street Festival 2013
The Beaufort Street Festival continues to be one of the best examples of Creating Communities around. Now in it’s fourth year it still amazes me that this massive event is put…
How to add greenery to city centres and help improve mental health
Recently I’ve been reading about the increasing use of ‘green prescriptions’ in health. That is general practitioners suggesting their patients spend some time in nature. To this end I was extremely impressed by such…
Race that stops the nation …really? (Melbourne Cup 2013)
They say it’s the race that stops the nation but I beg to differ. From what I saw we did anything but stop. Here’s a quick snapshot of just some…
When research becomes dangerous
A few weeks ago I was driving through the city when I saw a group of men strangely dressed. Perhaps it was a boys night out I pondered, but then…
Purple rain comes to Fremantle
Many years ago Prince sang about Purple Rain, I ponder … He’d feel right at home if he ventured down the Fremantle at the moment. Congratulations Dockers, long many the purple…
What does it take to be a VIP?
The other day I went to a seminar and on arrival was ushered to the area for people like me … the cheapskates who’d taken up the free ticket offer.…
Are shop mannequins the predictors of a nation’s psyche?
Some months back I drew your attention to the latest shop mannequins, their pose suggesting we were all in a rush, go, go, go. At the time I thought it…
How to decide who should lead a nation (Re-branding Election night)
The Ponder Room remains a neutral zone, Switzerland on the blogosphere, but lately I’ve been pondering about elections, well it’s hard not to with all the media going on. The…
100 tips for a guilt-free Work Life Balance (Me Time now online)
Most of you will know I am passionate about helping people find more ‘me time’ and have more balanced lives. Last month I was invited to speak at a conference…
Buying on an iPhone uncovers the Research Gene
Working in research has a myriad of benefits. Like helping design a new product that actually makes it to market, refining an ad before it goes on air, or providing…
9 restaurant marketing lessons learnt at Jamie’s Italian Perth
Last week I went into the city for a meeting, and as luck would have it, the end of the meeting coincided with the opening of Jamie’s Italian restaurant… I…
