Tara Moss is living proof that stereotypes are there to be broken, and in her latest book, The Fictional Woman, she explores the issue of labels. I was fortunate to listen…
There are moments in everyone’s life when they’ve felt invisible. Whether as an adult or a child, life seems to be passing you by, everyone racing ahead of you and…
Another one of my passions is delving into a subculture that I know nothing about, so as a complete cleanskin I loved venturing into the Perth Convention Centre for this…
Regular readers know my passion for examples of community development initiatives that help create positive community spirit. Naturally then, WA Day was a ‘go to’ event. Following is a sample…
Have you ever found yourself starving and looking for a quality evening meal with only twenty minutes to go before the show starts? Impossible you say, especially in Perth which has been…
A writers life is made up of endless hours of isolated hard graft often with very little feedback. Sometimes this makes it extremely difficult to assess whether you should keep chasing…
The other day I met a personal branding client at the beach and after our one hour session I lingered for a little ‘Me Time’, after all I should practice…
Hot on the heels of Perth’s Food Truck Rumble, Chef the movie performs the neat trick of being on trend, educational, and thoroughly entertaining while a providing commentary about social…
Over the weekend Perth held its first Taste Festival which saw 10 pop-up restaurants descend on Langley Park. The first of any event is tough to judge. Sure, if no…
Consumers are notoriously bad when it comes to having too much choice, they tend to oscillate between grabbing one of everything, or standing motionless like a deer in headlights. So…
There’s nothing better than a trip to the beach on a sizzling hot day. A quick sprint down the white sand dunes, a toss of the towel, and it’s into the…
Consumer theory suggests it takes around four to six weeks to develop a new habit, and even longer to introduce radically new ideas. Last year saw the raw food trend begin to extend beyond the…
‘Let silent contemplation be your offering’. These are the words around the external flame in Kings Park, the site of the first dawn service ever held in Australia. Kings Park…
During Perth’s inaugural Food Truck Rumble, Kustom Cupcakes applied an old world marketing strategy to draw attention to their delicate morsels. This involved thirty six cupcakes, six willing victims, I mean…
When I heard Perth was holding its first Food Truck Rumble as part of the Eat Drink Perth festival, I pondered why ‘Rumble’? Having been to the event I now know…
The minute you step foot into the Full Moon Thai Restaurant all your senses kick in and they don’t stop until it’s time to leave. Normally such a heightened level of clutter would leave consumers feeling…
It’s not often you get to be on the ground when a city ramps up another notch. I was incredibly lucky to be in Perth when 45 urban, visual, and…
Women are no longer uncommon sights in hardware stores, that’s true, but would you expect to see a hardware store overrun by women? Last week I entered The Hardware Store…
