In these days of shrinking appliances where encyclopaedias have been condensed into eBooks and family medical records into Apps, it’s interesting to ponder whether there’s still a place for old…
Ponder this: What would you do if one night while driving around town, Northbridge to be precise, you turned left into a dark side street on the wrong side of…
Okay, okay I know Perth is currently embracing its eclectic, creative side with small bars and laneway stencils popping up wherever you turn, and we did see live snakes in…
When I read that Designer Capsule 2 included a collection called Seaside Sanctuary I pondered … would a sea turtle or a blue whale make an appearance, similar to the…
This was just one of the dilemmas facing this year’s PFF organisers when they put together the Designer Capsules at Fashion Paramount. Thankfully they saw fit to split the arrivals, with…
For the WA label, Morrison, their PFF audience included a touch of spice. X Factor judge and former Spice Girl Mel B, along with her husband Stephen Belafonte, were front…
As all professional marketers know, these days good market segmentation is critical to the success of a campaign. Increasingly restrictive marketing budgets mean you simply cannot be all things to…
The sun’s shinning outside but your teenage daughter is indoors watching old 80’s movies. Fear not she may be cementing the foundations of an amazing future. Ebony Harding started her…
Years ago Perths traffic was made up of a smattering of surfboard laden green and white Holden cars weaving their way to Scarborough Beach. Occasionally merging amongst them were utes…
Sometimes all it takes is just three little letters, arranged in the right order, and an empty chair, to spark consumer desire … Imagine sitting front and centre at Fashionably Loud, the…
Ponder this … think about your average protester or person struggling to raise awareness about a community issue, what would they look like … what did you come up with?…
First up amongst our PFF WA Designer Collection is jewellery designer Alushia-Sanchia. I first became aware of Alushia’s work through her pyramid poison rings. As a child I loved anything…
The Ponder Room loves profiling people who are out there having a go at reaching their dreams or trying to make a difference. Likewise we’re always interested in organisations or…
Ask yourself this. Would you … get out of bed on a Sunday morning, a 2 degree winters Sunday morning, don a wet suit, then head on to the river to…
And I guess the final word should go to Superman … fly Superman fly!!!I hope this rink comes back again next winter. © The Ponder Room © The Ponder Room
While at the 2012 Fremantle Winter Festival I also pondered how much people changed when they stepped on the ice. The ice really leveled things out, and it was wonderful to…
Next came …The you’re never too young or too little especially when mum is just infront of you© The Ponder RoomThe oblivious duelling photographers …with eyes in the back of…
In marketing and consumer psychology we’re often asked to segment markets for clients. A recent trip to the 2012 Winter Festival in Fremantle had me pondering some rarely seen segments,…
