Motivation comes in many shapes and sizes
A writers life is made up of endless hours of isolated hard graft often with very little feedback. Sometimes this makes it extremely difficult to assess whether you should keep chasing…
Browsing: Inspiration
Beaten by a Bento Box
Today I was beaten, beaten by a magnificent Bento Box served at Nobu restaurant in the Crown Perth complex. It was one of those meals that you just have to…
Animal healing powers shown off in the Healing movie
When I first read the synopsis of director Craig Monahan’s latest movie, Healing, about redemption, hope and healing your spirit, I was pretty sure I knew what to expect but…
Etro Bar and Bistro where the eyes follow you
If you’re wandering the newly painted laneways of Perth CBD, include a peek into Etro Bar and Bistro in Munster Lane off Kings Street. I defy you to not feel like you are being watched. Etro…
Perth, it isn’t Barbados, evidently – A brief lesson on Grace
The other day I met a personal branding client at the beach and after our one hour session I lingered for a little ‘Me Time’, after all I should practice…
Secret to Stormie Mills success revealed
Stormie Mills is one of those intriguing people who demands attention. Thanks to FormWA and Public Perth a few of us were lucky enough to spend time watching him work…
PR lesson learnt at Taste of Perth 2014
Over the weekend Perth held its first Taste Festival which saw 10 pop-up restaurants descend on Langley Park. The first of any event is tough to judge. Sure, if no…
10 strategies to help you survive Taste of Perth 2014
Consumers are notoriously bad when it comes to having too much choice, they tend to oscillate between grabbing one of everything, or standing motionless like a deer in headlights. So…
Beachgoers unite to eradicate scourge (Sculpture by the Sea 2014)
There’s nothing better than a trip to the beach on a sizzling hot day. A quick sprint down the white sand dunes, a toss of the towel, and it’s into the…
Raw food gains traction with the help of the Swan Valley Cafe
Consumer theory suggests it takes around four to six weeks to develop a new habit, and even longer to introduce radically new ideas. Last year saw the raw food trend begin to extend beyond the…
Anzac Day 2014 new community involvement strategy
‘Let silent contemplation be your offering’. These are the words around the external flame in Kings Park, the site of the first dawn service ever held in Australia. Kings Park…
How can a wrestler and a bucket help market cupcakes? (Perth Food Truck Rumble 2014: Eating Competition)
During Perth’s inaugural Food Truck Rumble, Kustom Cupcakes applied an old world marketing strategy to draw attention to their delicate morsels. This involved thirty six cupcakes, six willing victims, I mean…
How many chickens does it take to make a Food Truck Rumble? (10 marketing strategies that draw customers to your truck)
When I heard Perth was holding its first Food Truck Rumble as part of the Eat Drink Perth festival, I pondered why ‘Rumble’? Having been to the event I now know…
Sensory overload bucks the trend at Full Moon Thai Restaurant
The minute you step foot into the Full Moon Thai Restaurant all your senses kick in and they don’t stop until it’s time to leave. Normally such a heightened level of clutter would leave consumers feeling…
Who will save your life? (Tracks movie review)
I finally got to see the movie Tracks, an utterly mesmerising film based on Robyn Davidson’s real life 2,700km trek across West Australian deserts. Having recently jettisoned most of my…
Street Art helps Perth stand taller and encourages community engagement (Public Perth 2014)
It’s not often you get to be on the ground when a city ramps up another notch. I was incredibly lucky to be in Perth when 45 urban, visual, and…
Women invade The Hardware Store
Women are no longer uncommon sights in hardware stores, that’s true, but would you expect to see a hardware store overrun by women? Last week I entered The Hardware Store…
Five things you can rely on at a John Butler Trio Concert
The John Butler Trio recently began their ‘Flesh and Blood’ album tour at the Fremantle Arts Centre in Perth. When an artist lives locally it’s easy to be complacent and think…
