Come in # 99 your time is up (Act-Belong-Commit Avon Descent)
Ask yourself this. Would you … get out of bed on a Sunday morning, a 2 degree winters Sunday morning, don a wet suit, then head on to the river to…
Browsing: Sport
Superman on Ice (Fremantle Winter Festival)
And I guess the final word should go to Superman … fly Superman fly!!!I hope this rink comes back again next winter. © The Ponder Room © The Ponder Room
Market Segmentation on Ice #3 (Fremantle Winter Festival)
While at the 2012 Fremantle Winter Festival I also pondered how much people changed when they stepped on the ice. The ice really leveled things out, and it was wonderful to…
Market Segmentation on Ice #2 (Fremantle Winter Festival)
Next came …The you’re never too young or too little especially when mum is just infront of you© The Ponder RoomThe oblivious duelling photographers …with eyes in the back of…
Market Segmentation on Ice (Fremantle Winter Festival)
In marketing and consumer psychology we’re often asked to segment markets for clients. A recent trip to the 2012 Winter Festival in Fremantle had me pondering some rarely seen segments,…
Two degrees of football improved by mum stealth
The prospect of going to a night football match in 2 degrees left me a tad cold ….groan, sorry. However I’d forgotten my secret weapon …. mum power. Our party…
Surf envy (2012 Testra Drug Aware Pro Margaret River)
It’s that time of year again when I remember back to weekends spent body surfing, and ponder what might have been had I … had sun-friendly olive skin, more obedient hair, a…
Mating rituals of kite surfers (Valentines Day 2012)
With my consumer psychology hat on, Valentines Day at Scarborough Beach also had me pondering about the mating rituals of kite surfers …© The Ponder RoomThe preponderance of kite surfers…
When death stares are essential (Hopman Cup Ball #5)
A break in eating and dancing signalled it was time for the auction to get underway. As usual the quality of the items was unbelievable. My tiny brain simply can…
True inspiration at 2012 Hyundai Hopman Cup
Ponder this ….You’re invited to the Players Welcome Party at the Hyundai Hopman Cup would you go? What if you happen to be in Florida when the invitation arrives? The…
24 years of head turning
For the past 24 years my year has begun with copious amounts of head turning, left right, left, right and the occasional up down. The reason… the Hyundai Hopman Cup…
A watery obsession….go fish
How do you know when your obsession with all things beachy is getting out of control?thanks Vic DeLeonWhen it’s raining outside, you’re alone, and you find yourself lured in by I Fish,…
Australia’s productivity dip due to Cadel Evans Tour de France champion
After three weeks of late night trips to the fridge and copious cups of coffee, Western Australians can finally go to bed before 1am. Oh and I guess Cadel Evans…
