Market Segmentation on Ice #3 (Fremantle Winter Festival)
While at the 2012 Fremantle Winter Festival I also pondered how much people changed when they stepped on the ice. The ice really leveled things out, and it was wonderful to…
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Market Segmentation on Ice #2 (Fremantle Winter Festival)
Next came …The you’re never too young or too little especially when mum is just infront of you© The Ponder RoomThe oblivious duelling photographers …with eyes in the back of…
Market Segmentation on Ice (Fremantle Winter Festival)
In marketing and consumer psychology we’re often asked to segment markets for clients. A recent trip to the 2012 Winter Festival in Fremantle had me pondering some rarely seen segments,…
