I’ve done a lot of driving in my time, from city centres to far off gravel roads, but I’ve never seen a road sign like this. Looking every bit like a road sign at first I pondered what the town of Hot Dogs would be like …
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Hot Dogs ©The Ponder Room
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Would the houses be a bland pale sandstone colour, complimented only by a row of red bricks running down the middle? Or bright yellow rooves perhaps? Would I feel completely stuffed half way through the town, and yet for some inexplicable reason, keep on driving until I’d reached the end?
My mind boggled and yet there it was, a direction sign to Hot Dog.
Following the direction of the sign I looked to my right and saw I groovy food outlet called Rum Amuk Hot Dogs Unleashed, that specialised in … hot dogs!
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run amuk ©The Ponder Room
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I was immediately in awe of their marketing ability. How on earth did they get this past Council? It was utterly brilliant. Not only did it make you aware of what was on offer, the shop matched the road sign, which only add to their brands consistency.
What’s more it worked. I stopped my car and pondered about checking out their wares, even though a hot dog hasn’t entered my lexicon in many, many years.
