What happens when you have a consistent marketing theme? (Fringe World Festival 2014)

There comes a time at any festival when you have to eat. Usually this means schlepping off to the same old brand named food van, you know the ones. Not so at this years Fringe World Festival. The Festival is a perfect example of what happens when you have a consistently themed event.

Fringe Festival 2014 © The Ponder Room

For starters there’s the bar positioned in the shadow of the Greek Orthodox Church. Given that the whole area was called The Pleasure Garden, this positioning was brilliant … tempting guests to partake in the forbidden fruit.

Next was the Hot Mama Hot food outlet offering roasted corn, pork, chicken, and peppers. The outlet was an event in itself, full of mess and textures. The result … check out the menu board, it says it all.

Fringe Festival 2014 © The Ponder Room

For dessert there was a pancake house unlike any other you’ve seen. The cute blue shutters and hanging pans enticed even the more ardent dieter.

Fringe Festival 2014 © The Ponder Room

And what a pleasure it was to see the organisers continue the theme all the way to the seating, rather than simply revert to the usual plastic chairs.