Sometimes all it takes is just three little letters, arranged in the right order, and an empty chair, to spark consumer desire …
Imagine sitting front and centre at Fashionably Loud, the Perth Fashion Festival show where models will showcase their latest designs, while eight time WAMI winners, San Cisco play on (see video as the end of the post) …never happen? Well now’s your chance. Apart from being a great marketing example to ponder this post includes the chance to win VIP seats.
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| PFF 2012 Launch Photo: Stefan Gosatti |
Fashionably loud is a free event being held 5pm Friday September 21 at Brookfield Place.
Styled by Zara Bryson the show will include local and national designers such as Ellery, Story by Tang, Kitty Grace and Belle Bijoux plus many more.
“Fashionably Loud is set to be a celebration of home grown fashion and music. We are so excited to be part of this PFF event, and look forward to seeing all the music and fashion fans in September,” said Zara Bryson, Stylist and Owner of Zara Bryson boutiques.
This is a great example of competition marketing, here’s why ….
To begin with the event is free to the public and yet giving away access to the VIP area instantly adds value. It taps into consumers innate desire to feel important, unique, loved. It also taps into their desire to have, or experience something others can’t. In another clever marketing move, those who register receive a special discount code to use when they shop on the Zara Bryson website. This doubles the ‘special’ quotent.
For Zara the marketing strategy draws traffic to her recently launched e-boutique, and provides an opportunity to build her customer database.
To enter: register your details on www.zarabryson.com.au for a chance to win a double pass.
I’m left pondering whether the strategy would create the same buzz if the letters had been mixed up by pre-emptive text (like the text messages in the San Cisco video below) and instead of VIP tickets punters were offered …
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IVP tickets – for a new range of invisible pantie liners, or a new IV preventative ageing treatment, or
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PIV tickets – which sounds like a range of piping you might find in Bunnings
… just saying. Let me know if you win or have access to IVP or PIV tickets.
