Market Segmentation on Ice #3 (Fremantle Winter Festival)

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While at the 2012 Fremantle Winter Festival I also pondered how much people changed when they stepped on the ice. The ice really leveled things out, and it was wonderful to see everyone laughing together and helping each other up, despite all their differences and some initial concerns at times.
As an example the atmosphere changed when the big cool dude appeared …



© The Ponder Room



… along with his mate the I look pretty cool … as long as I just stand here … but seriously can someone give me a push to the rail please

© The Ponder Room


until …



© The Ponder Room



  
then everything returned to normal.
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