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© The Ponder Room
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Following is a lesson in Fashion Marketing – the power of the celebrity endorsement.
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© The Ponder Room
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Instead you adopt the usual strategy that has served you well in the past – you get sidetracked by work until the eleventh hour, thereby eliminating days of shopping, trying on outfits and basically, more panic!
The day comes. You sleep late, the morning passes, lunchtime ends, the afternoon blurs, early evening sets in and you can’t put it off anymore.
Straightener to the rescue you start to breathe again as your hair falls back into a style that would pass on any norm day. But this is the PFF and Maurice Meade…no pressure! Looking around the bench, the small number of hair products you usually rely on, appear to have conspired against you, and run off to join the infamous Bermuda Sock triangle. What to do?
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© The Ponder Room
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Thinking Museum, where the event is being held, you start fossicking under the bathroom cabinet and soon put your hand on a large tub. Phew, saved by the hair gel. But on retrieving your hand you find yourself clutching a tub of ….Draino. Not good. In a moment of sheer desperation you ponder whether your fluffed up ‘do’, could be tamed with olive oil (extra Virgin ofcourse), in lieu of hair wax. Thankfully you decide against it, and resign yourself to constantly running your hand through your hair for the next two hours, in the hope of stimulating its natural oils.
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© The Ponder Room
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Half an hour later, entering the WA Museum you instantly lament not taking more time, as hundreds of fabulous outfits stream through the door. Taking your seat you look at the row immediately across from you – designer Christine Tangs ‘bestie-model’ friends Tiah Delaney, Amy Finlayson and Sonya Kukainis along with Kim Ellery. Just as you try to slink a little lower you see it…relief is at hand. Some poor couple have rocked up in tracksuits, tracksuits! All is not lost.
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Looking closer however you realise that far from being a fashion mistake, this was actually a deliberate fashion statement, a new venture for Chad Fletcher and his girlfriend Teagan Phillips, in their Onzies. Slinking lower still you ponder if you’ve ever felt so out of touch
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© The Ponder Room
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As you sit waiting for the show to start your mind drifts back to the Perth Women’s Expo earlier this year, and an insignificant stall at the back of the Expo…..Bam’z Quirky Bitz n’ Bobz was the title.
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©The Ponder Room
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Central to the stall was the heading ‘America’s No.1 Pyjamas, Big Feet Pj’2s, footed pyjamas for men, women and children’.
The flyer boasted the ‘All in one footed PJ’s with optional butt’,…. true.
A fairly sad looking stall, displaying its wares on a wire coat hanger, it was overlooked by most show goers. If only they knew.
Little did you think you’d see the ‘All in One’ rise like a phoenix, and take up front row position at the Perth Fashion Festival.
4 Comments
Ah – I have long coveted my little boy’s comfy onesy pyjamas suits but didn’t know he is actually among the trendsetters. Live and learn!
google knows it 😀
Yayyyy that’s me in the pic at the expo. The blonde one lol. Hi I’m Alex, our stall was heaps better this year. So proud of the onesie craze around Australia since last year. Now.. I must ask the writer of the article.. Have you got a onesie? If not, I’d love to send you one. Comfiest Pyjamas in the world. 🙂
Congratulations Alex I saw your stall this year as you were setting up and was really pleased to see you had moved into a prime location right next to the stagem, that the onesies were off the plastic hangers and you looked great roaming around the crowd woohoo!!! I’ll be posting about the Expo again this year. Please do contact me via the contact tab(if you have trouble just comment again and I’ll try another way). Was also interested in maybe using the photo you had taken with Nathan?? Well done.