Working Bunnies….really? (Segmentation gone too far)

While walking around the supermarket I came across another stand.
Is it just me, or does this one seem a bit well….wrong.
The sign read Working Bunnies…..really?

© The Ponder Room

I stood in front of the island display for quite a while, pondering….

‘Working’ as in Office Working Bunnies?

Well I guess they are boxed in a kind of high rise cubicle scenario, but don’t they look a tad too bright and perky for office dwellers? I mean where are the dark circles under their eyes, the three day growth amassed from chasing one to many deadlines, and what’s with the cheek to cheek smile? I’ve never seen any cubicle dwellers bordering on a state of cheap-coffee-induced delirium while toiling away. Well not unless the clock was approaching 5pm before a five day long weekend.

Perhaps they mean ‘working’ as in Street Working Bunnies?

I guess that could make sense, I mean they’ve already got inbuilt Playboy bunny tails. But where are the fishnets, the track marks, the lazy fag lolling out the left side of the mouth? Not to mention a going rate of $6.98?

$6.98, well that wont even keep an apprentice pimp in gold rings now will it? Okay, okay enough with the stereotypes, but I was left pondering…… 

1. What about the unemployed bunnies, or the street-kid bunnies where were they? Have they been left out of the marketing strategy altogether?
2. Or are they just around the corner lurking between the sardines and baked beans?
3. Can market segmentation go too far?

I’m almost too scared to continue on.